Founded in 2011, by Parmesh Shahani, a man who firmly believes in the potential of conversations to address any issue, the Godrej India Culture Lab is a unique space, for intellectuals, activists, cultural practitioners and entrepreneurs, to connect, express ideas and broaden their horizons of thought.

parmesh

Source: The City Story

The Culture Lab

Situated at the Godrej Headquarters in Vikhroli, the India Culture Lab is an experimental space that looks at art and culture through a wider lens and rejects any of its narrow definitions. It encourages and encompasses discussions, innovation, research initiatives and discoveries through its multi-layered approach. The lab has successfully organized events and discussions surrounding design, urban spaces, gender, sexuality, impact of the digital age and jugaadu desi innovations among a heap of other topics.

The Exchange

The initiative identifies matters of critical contemporary value and utilizes medium like screenings, talks, performances and more so like-minded individuals can contribute to an idea and drive change. Apart from organizing discussions hosted by experts or founders of different projects, they have invited international designers, architects and artistes to deliver special lectures. They also host regular events like Friday Fundas (speaker and performer series), and have the Godrej Film and Book Clubs which are hugely popular among audiences.

Source: Godrej India Culture Lab

Source: Godrej India Culture Lab

Collaborations

Godrej India Culture Lab believes in collaborations in order to weave ideas and create a holistic experience for the participants. In 2010, they collaborated with Brown Paper Bag, Junoon Theatre, Visual Disobedience and RIIDL to organise, The Pop Up Museum of Memories. Music, art, dance and theatre all came alive at this one day event.

Their collaboration with Lakme Fashion Week- Fashion Funda, is a pop up that initiates dialogue about fashion and it’s effects on modern India. Their most recent pop up was Fashion Funda- A Dharavi Design Dialogue, held at the Lakme Fashion Week. The discussion had meaningful conversations about the artisans of Dharavi who have serviced the fashion industry for decades.

Source: Godrej India Culture Lab

Source: Godrej India Culture Lab

Programs like these encourage people to contemplate about various dimensions of art and culture that often go unnoticed. So the next time your cultural palate craves from get onto their website and check out for upcoming events. Participate and discover what it means to be Indian in modern times!

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